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Why Blogging Is The New Marketing


by Josh Wardini, Editorial Contributor and Community Manager at https://websitebuilder.org

The emergence and all too pervasive presence of the internet in every sphere of life are growing at a lightning speed and shows no signs of slowing down. One of the dominant powers in modern online entrepreneurship is blogging, as businesses were quick to realize that they should focus time and energy on content marketing.

In the age of fast flowing digital information, quality content reigns supreme.  With the digital revolution spreading across the globe, largely thanks to platforms like WordPress, blogging already plays a pivotal role in any successful endeavor online.

So without further delay, let’s dive right in:

Fresh new style of marketing.

The best part of blogging is its smooth, friendly and engaging tone which appeals to readers and the targeted demographic. Everybody today is simply bored and weary of the countless advertisements which pop up everywhere on the screen, be it on a mobile device or computer.

In this advertisement dreary world, a blog comes as a breath of fresh air. It instantly catches the attention, makes the customer want to know more and tells a story about a product or service. It leaves a positive mark, irrespective of whether instant action is taken or any product purchased. That alone has a greater impact than any advertisement could ever manage.

Ignore blogging at your own peril.

A must-have for businesses.

With more than 50% of the Fortune 500 companies having a corporate style blog to engage and interact with their clients, blogging is a must-have for all businesses. The size and nature of the business does not really have a bearing on whether or not a blog should be a part of the marketing strategy. The actual results and return on investment received from blogging is visible for all businesses, irrespective of whether small, medium or large.

Blogs are successfully capturing reader attention online with more than 77% of internet users reading blogs regularly. More than 23% of digital time is spent by internet users on blogs and social networking sites, which are phenomenal readership and engagement statistics.

Promote and preserve your brand.

Creating and promoting your brand as a business or as a service provider online is something really essential to being found by your ultimate customers. As per a recent study, more than 77% of consumers read blogs or various reviews to make their purchase decisions. To put it simply, consumers make searches online and get influenced by what they read. This is exactly where blogs become so influential in enhancing brand image and building up trust.

Blogging engages the readers and seeks to make them think on their own, rather than a website which manages to inform the reader but does not manage to engage them. Recent research has discovered that companies who blog receive 97% more visitors to their site and out of that, 92% of companies manage to convert their blog readers into actual customer.

Increased global reach.

Blogging is a fantastic way to attract potential customers from around the world, as it is not limited by any geographical boundaries. It allows companies and entrepreneurs to expand their presence and reach far corners of the world. Thanks to the digital revolution, today, blogging is also the best way to inform readers about products or services, especially newer ideas and novel developments taking place.

Additionally, as per search engine strategy, each time a new blog post is written, it becomes an indexed page on the website making the company more searchable online. Since blogs are an area that are updated frequently, your company’s organic searches would also benefit, naturally bringing greater exposure.

Improve customer experience.

Customer experience is something every company strives to provide in the most memorable and pleasant way, yet its formula is something no one has been able to decipher with absolute certainty.

Customers’ attention is the most valuable prize for any marketing team, and the constant bombardment with messages and promotions makes customers’ loyalty difficult to attain, but blogging stands out as an obvious way to them engaged. High quality informative articles seek to improve customer experience, while the comment sections enable interactivity and feedback.

Customer delight starts when companies focus on the most basic things a consumer desires. Blogging allows companies to know and update on a daily basis what their consumers are thinking and what are desiring. Paying attention to customer needs and wants enables companies to go closer to providing that elusive customer experience.

Blogging is standing up on its own feet and is on its way to becoming a part of the elite group of the four marketing “Ps” – price, product, place and promotion. At a time when the attention span of the consumers is decreasing fast, blogging stands out as a supreme marketing strategy to attract and retain attention.

Josh Wardini is Editorial Contributor and Community Manager at https://websitebuilder.org. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies.


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