In this day and age, small businesses need to think outside of the box, when attempting to attract new clients. The sad truth is that a small business will have limited capital and this will make it far more difficult for them to compete against far bigger and wealthier rivals.
Of course, there is a single playing field that can be equally fair for small and big businesses. That would be the Internet. Instagram and other social networks offer a unique opportunity for small businesses to advertise their brand and get the upper hand over their competitors.
Surprisingly Cost Effective.
The mass majority of business owners mistakenly believe that advertising online will be enormously expensive. This isn’t always the case. While there will be some costs involved, those costs are minimal compared to what you would pay for television or radio advertisements. At the same time, it is absolutely essential to realize that online advertising can offer a massive return on investment. With the costs minimized and the ROI maximized, all small businesses need to try Instagram marketing.
Developing A Brand.
Instagram offers small businesses the opportunity to make a name for themselves, while simultaneously building a strong brand. Getting your company’s name out there and attempting to implant your brand into the consumer’s mind can be difficult, without repetition. Television ads are generally effective when they’re replayed over and over again. Unfortunately, too many ads on television can be immensely costly. This is why Instagram is far better. Once you have taken the time to accumulate and buy followers, you will have hundreds of thousands of people following your account.
Each time you make a post, your followers will see your company’s name and they’ll learn more about the products you’re offering. By posting every day, it will be impossible for these individuals not to familiarize themselves with your company’s name, logo and niche. When they need something that you offer, your company will immediately spring into their mind.
Reaching Tons Of People.
When it comes down to it, you’ll want to maximize your return on investment by ensuring your adverts are able to reach as many people as humanely possible. The good news is that Instagram is used by millions of people on a daily basis. By playing your cards right, you will virtually be able to siphon off some of these people and transform them into loyal clients for your company. This is also where additional followers will enter the picture. With more followers, you’ll have a higher engagement and this will spread your posts further and further.
This will virtually allow you to reach a larger segment of people than you would through simple newspaper or radio ads in your local community.
Another great thing about using Instagram as an advertising tool is the fact that it is nearly effortless. There are various programs that will give you the ability to compose posts in advance and schedule them to be posted at a later time. Suffice to say, Instagram marketing will give you the ability to focus on satisfying your customers and less time attempting to conjure up witty posts for your social media accounts.