If you’ve been paying attention lately, you’ve probably noticed that explainer videos are becoming increasingly common all over the Internet, including on websites and on their social media pages. So if you run a startup business right now, you should be looking into hiring the right team, like the pros at Spiel, to create high quality explainer videos that you can post and allow others to share to help promote your brand.
Continue reading to learn why you should be embracing explainer videos today:
1. They’re a Great Way to Introduce Your Brand.
Let’s face it: most people today have a short attention span, especially when they are on the Internet. They want to get their information quickly and in an easy-to-digest format. This is why videos are becoming increasingly popular in the marketing departments of companies large and small. With an explainer video, you can grab the attention of your audience and, in just a couple of minutes, briefly and simply explain what your startup is all about, including why its products and services are so special.
2. Making an Explainer Video Is Pretty Easy.
When it comes to creating an explainer video versus making a live action video with actors, you will likely find that the explainer video is the easier way to go. All you have to do is hire the right team, who can discuss your creative ideas with you and then bring those ideas to life. In contrast to a live action promo video, which would include pre-production, production, and post production, and could cost you a lot of money, an explainer video is a hands-off project, provided that you hire the right team who can let you sit back and wait for great results.
3. Boost Your Conversion Rate.
Another reason to start incorporating explainer videos into your marketing plan is because they can help you increase your conversion rate. Individuals are actually more likely to make a purchase of a particular product after they watch a video about it or after they watch a video about the company that produces the product.
4. You Can Make Multiple Videos for Multiple Offerings.
If your startup offers a variety of products and services, you can create a video for each category of offering, or for each type of product or service that you offer, so that your visitors can learn about them all quickly and easily. Then you can use analytics to track which explainer videos are getting the most hits, which products and services are the most popular, and which ones are converting best.
5. The Videos Are Easy to Share.
Once you get your explainer video on your YouTube channel, it can start promoting your business there. But if you also share it on your other social media pages, people will be more inclined to share what your startup is all about on those networks as well.
Ultimately, explainer videos can be a great addition to your marketing plan for your startup, so definitely give them a try.