Now that it is 2016, you can’t afford to be content with SEO beginner status. In the beginning, it is fine because you have to start somewhere. But, now it is a hindrance because everyone else around you is getting better and leaving you behind. To keep up with the competition, you need to transform yourself into an SEO master. Only then can you reap the rewards that come with top quality search engine optimization.
Here are the tips that will help turn you from a novice into an expert:
The best way to improve a skill is to learn. The more that you learn, the better you will become. SEO is the same because it is a muscle that you need to train. Thankfully, there are dozens of people that are willing to put you through an intensive course. The courses range from corporate SEO training to bespoke training, with lots more in between. Regardless of the one you choose, remember that you need their advice to help your business.
Not listening is usually a bad thing, but it is a good thing in this case. You should never listen to bad advice because it will set you back a lot of time, energy and money. Lots of businesses listen to people who have no idea what they are doing when it comes to SEO. The worst offenders are the ones that troll on forums. If you can’t see their credentials, take their opinions with a pinch of salt. Only listen to the people you know you can trust from respectable establishments.
Use Google Analytics.
Once you have all the tricks of the trade up your sleeve, you are guaranteed success right? No, you can’t just implement these tactics and leave them to work their magic. What you do need to do is keep an eye on their progress to see if they work or if they fail. If the numbers are not what you are hoping to see, you know that particular method needs replacing. On the other hand, if it works you can use that as a staple of your strategy. The best tool to track performance is Google Analytics.
Always Use Social Media.
Search engines rank your site off a lot of things, and your buzz is one of them. Sites that are popular rank higher because they are building a positive reputation. In this day and age, you can’t create a buzz without social media platforms. They are quick and easy to use, plus they reach a huge audience. If you go viral on social media, Google will have to take notice and adjust your ranking accordingly.
Stay Up To Date.
Masters don’t have gaps in their knowledge. Otherwise, they would not be a master. If you want to reach this status, you are going to need to know the industry inside and out. The best SEO gurus are the ones that react to changes and exploit them for their advantage.
Your best chance of doing this is if you know changes are happening before they are implemented.