If men are from Mars and women are from Venus, how do Martians and Venutians differ when it comes to shopping online? As you can imagine, somewhat differently.
Men and women have rather differing needs when it comes to shopping online, whether it is about pricing and promotions, the use of mobile devices, or the kinds of goods and services they purchase. For example, women prefer their online shopping experience to be rather comprehensive, while men like it straightforward and simple. And while men mostly shop for themselves and buy only when the need is immediate, women also buy for others and can buy based on future needs.
And when it comes to the use of technology, more men compared to women buy using their mobile phones. Women tend to use more coupons compared to the male counterparts.
So if you’re in the business of online commerce, understanding the subtle online purchasing habits between men and women can help you maximise your operations. Here’s an infographic from ecommerce-platforms.com that shares some interesting insights: