Buying travel or car insurance can be a very complicated affair – it’s generally difficult to compare plans across different providers especially when faced with gratuitous use of industry jargon that seek to confuse prospective buyers than actually aiding in their understanding of the product. Here’s where GoBear (www.gobear.com.sg) comes in – the free-to-use meta search engine for insurance (on both desktop and mobile) allows consumers to search and compare hundreds of car and travel insurance policies in seconds, providing them a transparent and open comparison of prices and coverage types of plans offered by almost all major insurers present in Singapore.
Aside from listing prices and policy features, GoBear also computes a very useful ‘coverage score’ that makes it easy for users to compare plans online, allowing them to see which plans suits the user best. This feature was derived from the founders’ realization that Singaporeans were not just interested in the cheapest plan, but the plan that represented the best value for their needs.
“GoBear’s goal is to make complex insurance products easy to understand, and accessible to all Singaporeans. We want to empower today’s users to make well-informed decisions 24/7, be it from their mobile, tablet or desktop,” says Andre Hesselink, CEO of GoBear.
“In fact, with up to 40% of users across Asia using the internet to research on these important but not very exciting products, it was clear that better tools for communicating the features and benefits of insurance products to the user would be useful. So it made perfect sense to us to simplify a complex industry full of jargon and conditions,” Hesselink adds.