No matter how local your business might feel, you’re living in a globalised economy. And, from the tiniest newsagents to the grandest superstores, exploiting your increased connectivity with the world could maximise your profits.
Because, although it might seem like mega-corporations are the only people who can dominate the internet, the beauty of search engines is that you can corner your niche market without even breaking the bank.
But if you want to tackle the global markets and create a higher cash flow for your business, here are the issues you have to consider:
You’ve got mail.
While digital communication is the future, we can’t dismiss mail as some kind of forgotten business. Indeed, with the prevalence of shopping sites like Amazon, the need for effective delivery services has increased dramatically.
Since the privatisation of the Royal Mail, and the huge delivery loads created by the internet, many more smaller companies are getting parcels exactly where they need to be – and at a cheap rate, too.
A parcel to China, for example, can be as cheap as £30 if you send it from the right supplier. So have a look at all your delivery options before you send – it could make the world of difference.
Optimise your searches.
To most, Google is a mysterious set of algorithms and codes about as understandable and complex as the brain of Stephen Hawking. Yet, in a process known as Search Engine Optimisation (SEO), people try to figure out the perfect key words and phrases to fit with Google’s search algorithms.
In that grand world of billions of websites, optimising yourself for search engine results is the key to getting noticed in other countries. Find out the words and phrases that people are searching for in your sector and make sure your webpages match.
Essentially, it’s little different to traditional marketing – you find out what your customers want and give it to them.
Speed is the key.
In the hyper-fast, attention deficit world of the internet, customers lose patience with a webpage if it doesn’t load within four seconds, so just imagine how agitated they’ll be if you don’t respond to their inquiries with haste.
Set up an alert on your mobile to receive any customer enquiries whippet-fast, giving you the opportunity to respond to them before they lose interest. As with any good business, engagement is key – so keep your customers in the know and they won’t look elsewhere.