This may shock many people but according to market research company Millward Brown, in 2014 Google actually overtook Apple as the number one most valuable brand after the latter held the top spot for three consecutive years. And losing out to possibly its bitterest competitor must really cut the Cupertino-based tech giant.
But why did it lose pole position to Google? Industry observers believe that Apple’s very perfectionism and tightly calculated product launch processes – a holdover from the days of Steve Jobs – may be the very reasons holding it back. On the other hand Google has a tendency to swiftly launch products to test the markets even if they may still be raw or unpolished – think Google Glass, Internet of Things and Google Plus.
Here’s an infographic that looks at possibly some of the reasons why Apple has lost its spot to Google: