It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space.
For 2013, professional networking site LinkedIn has actually caught up with Facebook as one of the preferred social networks for B2B businesses at 86.4%, with Twitter coming in 3rd at 81.5%. Forums, previously a favorite online engagement platform for B2B businesses, have fallen to 8th spot at 17.5%. The good news for these platforms? 45% of B2B businesses are looking to increase their investments in their space.
Here’s an infographic that looks at the potential of social media for B2B businesses this year.