If men are from Mars and women are from Venus, how do Martians and Venutians differ when it comes to using social media and mobile phones? As you can imagine, quite differently.
Let’s take social media, for example. Men are more likely to use social media for business or dating, while women use it to maintain relationships, sharing, entertainment and self-help purposes. And when it comes to online brand interaction men generally prefer quick access to deals or information, but women skew towards brand engagement.
Usage of mobile phones also differ between the sexes. While women tend to use their phones for sharing, the camera function and games, men on the other hand tend towards video, news and GPS.
And if you need more proof that women and men belong on different planets in this solar system, here’s an infographic that highlights the main differences between men and women on the usage of social media and their mobile phones: