Young Upstarts

All about entrepreneurship, intrapreneurship, ideas, innovation, and small business.

[Infographic] Designing The Cereal Box

You may think of the cereal box as merely a container to hold your breakfast cereal, but the history in the making of the now ubiquitous and humble breakfast choice and the design of its packaging can hold many lessons – intellectual property rights management and marketing, amongst others – for business types.

Here’s a quirky infographic that takes the piss out of the process how a cereal box is likely to be designed (so take it with a pinch of salt, please). If you’re a designer, you can probably relate. And I love that it pokes fun at how management seems to think fabulous design and marketing is the cure-all for all business woes.

So what does designing a cereal box has got to do with running a business, you may ask. Plenty, it seems.


Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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