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[Infographic] Designing The Cereal Box


You may think of the cereal box as merely a container to hold your breakfast cereal, but the history in the making of the now ubiquitous and humble breakfast choice and the design of its packaging can hold many lessons – intellectual property rights management and marketing, amongst others – for business types.

Here’s a quirky infographic that takes the piss out of the process how a cereal box is likely to be designed (so take it with a pinch of salt, please). If you’re a designer, you can probably relate. And I love that it pokes fun at how management seems to think fabulous design and marketing is the cure-all for all business woes.

So what does designing a cereal box has got to do with running a business, you may ask. Plenty, it seems.