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Living The SoCal Chillax Life With Just Chill

What’s better than chilling out on a Southern California beach? Chilling on a Southern California beach with a great drink in hand, believes The Chill Group. The Chill Group earlier last month introduced Just Chill, an all-natural, stress relief beverage that is meant to complement that laid-back beach life.

Designed to keep you cool and relaxed without causing drowsiness, the drink is formulated with 100-percent natural ingredients including ginseng, ginko biloba, lemongras, L-theanine and other essential vitamins. And according to the founders, the tropical-flavored beverage – which contains only 50 calories and 12 grams of sugar with no artificial flavoring – is a perfect blend of science and flavor.

“We are excited to launch the brand in Southern California where our roots are,” said Max Baumann, Just Chill‘s 21-year old co-founder and CEO. “SoCal beach life is really what inspired me to create Just Chill. It’s a total compliment to the laid-back lifestyle and a healthy reminder that we all need to relax and embrace it a little bit more.”

Just Chill can be found at key retailers such as Whole Foods.

The Chill Group was founded in 2009 by Baumann with co-founders Russell Fager, Rob Young and Jeff King.


Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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