Have you ever gotten frustrated when buying tickets from online ticket marketplaces for an upcoming concert, sports event or theatre performance because there’s a lack of transparency as far as prices are concerned? Enter Chicago-based SeatQuest (www.seatquest.com), a new, low-to-no fees visual search engine for purchasing and comparing ticket prices across different online ticket marketplaces launched just last week.
According to SeatQuest, in addition to the fees seen at check-out, there are often additional fees ‘baked in’ to the price of every ticket bought that can inflate prices up by 50 percent. “‘Behind the scenes,’ there exists a convoluted business model of online ticket marketplaces which are simply portals that connect sellers with buyers for a service fee which is then embedded into the price of the ticket,” reveals SeatQuest CEO and founder Nomik Eden, who spent several years immersed in the secondary ticket market building out his vision to improve the way people buy event tickets online before setting up SeatQuest. “In these online markets, buyers are typically not aware that the same exact ticket is often available for sale across multiple sites. Only at SeatQuest will ticket buyers be able to view the competitive landscape of every ticket they are interested in for an easy, full-disclosure ticket-buying experience while significantly reducing or removing ticket service fees altogether.”
Making The Buying Of Tickets Easier
SeatQuest’s search engine offers an interesting and relatively intuitive search and purchasing experience for ticket buyers. An interactive map allows them to compare seating location, prices, and at certain venues, a 3-D estimated view of their seat location via custom-built venue maps for each event.
For example, a search for Lady Gaga’s concert in New York’s Nassau Coliseum on April 23, 2011 displays an interactive map – selecting a section of the venue reveals the (very different) prices offered by various online ticket marketplaces such as VividSeats, RazorGator, Stubhub and TicketNetwork. Ticket buyers can also use its search engine to find the cheapest ticket regardless of seat location. A really useful feature – in the instance that a ticket is not available, SeatQuest can actually point the consumer to a seller who does have the desired ticket.
SeatQuest also offers a branded white-label solution of its front-end technology to web partners who have content relevant to sports, music, theater and other live events.