David Lian (@davidlian), an old friend of TWIA, is one of the panelists for Echelon 2010 on the topic: “Social Media Marketing: What’s the Demand? Where’s the Supply?”. So we asked him to come on to our special interview series where he goes deeper in talking about how social media has transformed the PR and marketing industry as a whole and some general thoughts in how brands and companies should be thinking about before adopting a strategy in this ever-changing field.
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This article was first posted at ThisWeekInAsia, a podcast that caters to what’s the hot and interesting news dominating the web and tech landscape in Asia, and a fellow media partner of Echelon 2010.