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Reviewed: Upstarts

Upstarts by Donna Fenn

I didn’t quite manage to get an autographed copy of “Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success” from author Donna Fenn herself, but I did finally manage to pick up a copy from the local library.

Small business and entrepreneurship expert Donna Fenn, who contributes to Inc. magazine and is also author of Alpha Dogs, interviewed more than 150 young entrepreneurs from across the United States and various industries to put together this book. She tells stories of how entrepreneurial members of Generation Y – those born between 1977 and 1997 – are changing the face of business, and by extension, the economy. She’s even interviewed some of the very same people I’ve interviewed here: Jordan Goldman of Unigo.com, Siamak Taghaddos and David Hauser of Grasshopper.com (previously GotVMail), and Heikal Gani and Kyle Vucko of Indochino.

Each chapter features amazing stories of young people who’ve taken control of their destiny. Donna ends off each chapter with an “Upstart Playlist”, in which she distills their stories into simple lessons that you can take away with.

It’s the book I wished I’ve written.

If you’re an aspiring young entrepreneur, social entrepreneur or even an intrapreneur, and you can pick only one entrepreneurship book to read – this is the one.


  1. Finally I found other people like me. I always knew that there were other young entrepreneurs out there. This book gave me the push I needed to start my own company.

    I was told that I should be thankful for even having a job in this economy. When I questioned the never ending salary freeze. I was told that not all companies give yearly raises and it because I watch The Office that I wanted one. Yep they blamed Michael Scott for me wanting more money for the hard work I do!!

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