Design is not merely about aesthetics. American designer Charles Eames, who is most famous for designing some of the most important examples of 20th-century furniture, once said that “design is a plan for arranging elements in such a way as best to accomplish a particular purpose”. For enteprises, therefore, design thinking can be applied to help solve business problems, identifyand implement efficient processes, realize new potential and create tangible business outputs.
The problem is, this is always easier said than done – resources on enterprise design is not always readily available. Sure, you can spend countless hours trawling books at the National Library, or you could simply visit the Design for Enterprise Centre.
The Design for Enterprise Centre
The Design for Enterprise Centre is a physical space, located on the 5th storey of MICA Building, where companies can learn more about how to apply design in their business. The Centre is one of the initiatives under Design for Enterprises (DFE), a multi-agency national effort by DesignSingapore Council, SPRING Singapore and IE Singapore to help Singapore-based enterprises leverage design to create sustainable value and enhance competitiveness.
There’s a whole host of design materials and information available here for your perusal, and you can consult centre managers available onsite who can help you analyse business needs and design possibilities.
Alternatively, you can check the Design for Enterprises online portal. The portal contains case studies of local and international businesses that have successfully adopted design to their advantage, a design directory to facilitate access to design services, and even a design diagnostic toolkit for an initial assessment of where an enterprise stands in terms of design.
If you run a startup or enterprise, you owe it to yourself to learn how design thinking can help set you apart from your competitors.