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Guy Kawasaki’s The Art Of The Start

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I finally got down to reading Guy Kawasaki‘s The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, and my only regret is that I didn’t do it any sooner.

It’s got great advice to aspiring entrepreneurs, and especially for those in the technology and web businesses. With his experience as managing director of Garage Technology Ventures (he recently launched news aggregator Alltop), his advice for those seeking funding in the chapter “The Art of Raising Capital” is priceless.

My greatest take-away from the book?

“You can’t brand crap. You can’t brand something that doesn’t work.”

This is one piece of advice I’d loved to have used when explaining to some of my ex-bosses why some of our products wouldn’t quite work out as they would have liked.