I didn’t used to like Twitter. After all, who could be interested in using the micro-blogging service (except for egomaniacs who think that the entire world is interested in whatever they’re doing)?
As you can tell – I’ve changed my mind. There’s great potential here for marketers.
Just think – Would you be interested in receiving this tweet:
tonyskateshop: today only – 50% off on skateboards. condition: trade in your used deck.
dannypizza: mother’s day special this weekend – bring mom and she dines free.
I think someone would. The potential is endless.
It’s too tough to implement, I hear you say. Well, it’s also tough not having enough business.
Addendum: Here’s an excellent article from MarketingVOX on using Twitter to build brand integrity.