Young Upstarts

All about entrepreneurship, intrapreneurship, ideas, innovation, and small business.

Idea: Mag Nation – Coffee And Magazines Do Mix

mag nation

It may go against conventional thinking, but the marriage of coffee and magazines make so much business sense it’s a wonder why no Singapore bookstore or newsagent has capitalised on their synergy.

Australia’s Mag Nation, on the other hand, thrives on this perfect partnership – at Mag Nation you are encouraged to pick up and read the latest rag mag (from over 4,000 titles!) while enjoying a steamy hot mocca java. Bookstores with cafes in Singapore, such as Borders or Kinokuniya, do not allow you to do the same, probably because it may compromise sales or damage perfectly sellable goods.

The closest example here would be Book Cafe at Martin Road, but reading selection is severely limited. There’s an opportunity for the daring bookstore entrepreneur here.


Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

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