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Can You Guess What They’re Selling?

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lord of the fries

Spotted this in Melbourne’s city centre along Flinders Street. Yup, their signboard says it all…

It’s a fun pun on the name of Nobel Prize-winning author William Golding’s book The Lord of the Flies (which also led to a 1963 movie adaptation).

Are quirky, catchy names the end-all and be-all of marketing? Well, it shouldn’t.