I pointed out in a previous post the importance of naming things properly.
This sign was spotted in San Francisco:
![nuthouse nuthouse](https://i0.wp.com/www.danandesther.com/img/sanfrancisco/nuthouse.jpg?w=640)
Oh the name could be totally intended to make you stop, take notice and laugh.
And perhaps then you may just step in and buy something.
EDIT: Coincidentally, my friend and ex-colleague Walter, an experienced marketer, also wrote about naming as an important part of branding on his blog.