Home Professionalisms A Name By Any Other Name

A Name By Any Other Name



I pointed out in a previous post the importance of naming things properly.

This sign was spotted in San Francisco:




Oh the name could be totally intended to make you stop, take notice and laugh.

And perhaps then you may just step in and buy something.

EDIT: Coincidentally, my friend and ex-colleague Walter, an experienced marketer, also wrote about naming as an important part of branding on his blog.