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A Name By Any Other Name

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I pointed out in a previous post the importance of naming things properly.

This sign was spotted in San Francisco:

 

nuthouse

 

Oh the name could be totally intended to make you stop, take notice and laugh.

And perhaps then you may just step in and buy something.

EDIT: Coincidentally, my friend and ex-colleague Walter, an experienced marketer, also wrote about naming as an important part of branding on his blog.