Home Thinking Aloud Can You Outsource Your Company’s Marketing Function?

Can You Outsource Your Company’s Marketing Function?



I recently applied for a senior marketing position in a small consumer electronics company.  After attending a series of three interviews, I hadn’t heard back from them since.

Today they finally called – five months after the first interview.  After telling me that their general manager was suitably impressed with me, they told me the bad news.  Instead of the original permanent position I had applied for, they offered it in a freelance capacity instead.  They had just restructured and was thinking of using part-time help to market their line of consumer electronics.

Honestly, I don’t know what shocked me more – that their HR took so long to get back, or the fact that a company can ever conceive of outsourcing one of their most critical functions.

I politely turned their offer down.