Young Upstarts

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5 Important Email Marketing Tips That Will Benefit Your New Business

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If you have recently started a new online business you will be looking at ways to try and promote your website to give you an advantage over your competitors. One of the many marketing ploys that online businesses use is to take advantage of email marketing campaigns to drive traffic to their sites to give them more potential clients, and you can do the same. Email marketing isn’t that hard, but you’ll need to make sure you do it right otherwise that email list could be used in a very wasteful manner.

If you have an email list that you have already compiled thanks to the help of theemailfinder.co or the like, have a look at some of the best email marketing tips to ensure your email campaigns are a success.

1. Keep Your Subjects Short and Sweet.

The first tip to consider is your email subject line as it is going to be the first thing someone sees on the other end. If your subject line is long and boring or doesn’t get to the point straight away, you’ll quickly find that most emails will be disposed of rapidly. Always make sure your headings are short and clear, but at the same time try and get the reader to open the email to see what it’s about in more detail.

2. Send Your Emails at the Right Time.

This tip is especially important for the success of your email marketing campaign. If you are targeting a specific country you will want to make sure you send the emails around about 8pm local time. This is because a lot of other emails get sent between 9am-5pm, so you’ll want to make sure you stand the best chance of having your email opened rather than chucked straight in the trashcan. You will also stand a better chance of having your email read if you send them at weekends, as that is also a time when not many businesses send or receive emails.

3. Email Formatting Plays a Vital Role.

Not only do you need to make sure your emails look pretty for desktop users, but you’ll now need to make sure they look pretty for mobile and tablet users, too. If your email isn’t easy to read on smaller devices then people will get fed up with reading and will simply delete it.

4. Offer Free Content.

Whatever industry your business is in you can be sure that offering free content within your emails is going to be a sure-fire winner in getting them read. Everyone likes the odd freebie whatever it is and if it’s viable for you to offer one, then there is no reason why you shouldn’t.

5. Test Your Emails.

It’s always important to test your email before sending it out to your full list. There are multiple ways in which you can test your email, but one of the best is to come up with several variations of that email with different subject lines. Once you have variations, you can then send them all out to a small number of your list and you’ll be able to see which one was the most successful, and then you can use that variation for the full list.

Email marketing campaigns can be the most cost-effective way of marketing your new online business, and even to this day, it is one of the most popular methods for entrepreneurs to take advantage of to make sure their new business is a success from the start.


Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

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