Young Upstarts

All about entrepreneurship, intrapreneurship, ideas, innovation, and small business.

Great Tips For Attending Your First Trade Show

Event marketing

Attending a trade show can be a great way to get your business the running start it needs. When you attend a tradeshow with your business, you’ll have the chance to impress investors. You can get the funding you need, without paying for your company out of your pocket. As well as this, you’ll get noticed on the world market as an up and coming business. But only if you take the right steps to make your trade show debut a tremendous success.

We’ve got the tips to help you with this, starting with when you should book your place.

Booking Your Place.

You should book your place at the trade show at least one year in advance. This is the best way to get a good price. It might mean that your booking a trade show appearance before your business has even opened. But that’s okay, and it’s good that you’re thinking this positively about your perspectives. Many new businesses make their first impression on the market at their first trade show.

Letting People Know.

If you’ve got social media accounts, it’s time to start using them. If you haven’t, you should set some up. By using social media, you’ll be able to let people know you’re attending the show. You might even pique the interest of some investors before the trade show even begins. That’s a wise move because once you’re there you’re going to be facing a lot of competition. Also, don’t forget when you are there to stay active on social media. Add pictures of the trade floor on Instagram and maybe even take part in the sure to already exist Snapchat story. Even if your appearance is not as successful as you hoped, this is free marketing you shouldn’t miss out on.

Designing A Stall.

Remember we said you would face stiff competition. If you can, you need to do everything possible to get ahead of them. This might mean spending some of the funds you have gathered to set up a successful marketing campaign. You should be speaking to a stall design business. They will make sure you look like a professional business in the eyes of investors. You can even make it look as though you are already successful, and it’s in their best interest to sign on the dotted line, not yours. Don’t forget that appearance is everything and you need to look like one of the best companies on the trade floor.

You might also want to think about marketing around the trade event. For instance, you can work with a company to get billboards put up at the local airport with your business image on it.

Personal And Unique.

You should look at anything you can do that makes your business unique and a touch more personal. Giving free merchandise with your business name or contact on is a great idea. Motivators promotional pens are great value for money. They’ll give investors something to keep as they mull over which business they want to spend money on. It also makes your company look more professional.

Finally, if you do get a nibble of interest from an investor do not wait. Seize the opportunity before they move on to the competition. We wish you luck at your first trade show, and we’re sure you’ll be a tremendous success.

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Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

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