I didn’t quite manage to get an autographed copy of “Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success” from author Donna Fenn herself, but I did finally manage to pick up a copy from the local library.
Small business and entrepreneurship expert Donna Fenn, who contributes to Inc. magazine and is also author of Alpha Dogs, interviewed more than 150 young entrepreneurs from across the United States and various industries to put together this book. She tells stories of how entrepreneurial members of Generation Y – those born between 1977 and 1997 – are changing the face of business, and by extension, the economy. She’s even interviewed some of the very same people I’ve interviewed here: Jordan Goldman of Unigo.com, Siamak Taghaddos and David Hauser of Grasshopper.com (previously GotVMail), and Heikal Gani and Kyle Vucko of Indochino.
Each chapter features amazing stories of young people who’ve taken control of their destiny. Donna ends off each chapter with an “Upstart Playlist”, in which she distills their stories into simple lessons that you can take away with.
It’s the book I wished I’ve written.
If you’re an aspiring young entrepreneur, social entrepreneur or even an intrapreneur, and you can pick only one entrepreneurship book to read – this is the one.
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.