The buzz of a live event is second to none, whatever type of event you are hosting. Whether it is a conference, a comedy night, or a concert. As an audience member, we don’t know how much effort it takes to get to this moment. If you are looking to start a business in events, like comedy, a launch event, or speed dating, have a look at what needs to be put into place to ensure a smoothly ran event.
Marketing.
The crux of any live event is how it is marketed. Regarding the event itself and where it is located, who are you hoping to attract to it? The key is in the marketing. Advertising your event via social media should get the punters in for a local one-off event. But if you are doing a regular night such as speed dating, in the same venue, then keeping the interest up will be key. You don’t want the attraction to decrease after the first night. Local interest can be gathered by posters and big pull up banners, which can be easily purchased online.
Never underestimate the power of the man in the street too. You can canvass local interest and become a more personalized representation of the event you are running. Another personal approach is to make little trinkets of the with your logos on them, such as keyrings or mugs. Looking online, you can find many companies to do it at short notice, such as dynamicgift.com.au/keyrings, so why not get your logo on some mugs!
Having a sponsor is another way to gather momentum when it comes to marketing your event. Working on a local level, there will be companies that are happy to offer sponsorship as it will generate increased exposure to their business.
The Crew.
When it comes to making a live event go off without a hitch, the crew are one of the most valuable assets. They need to work tirelessly behind the scenes to keep the wheels in motion. The best way to ensure a healthy and cohesive crew works together is to assign individual duties. That way, everyone are cogs in the machine and will focus on their task alone. When it comes to only a handful of people working on a small scale event, such as a comedy night, communication is the vital tool. As events like that need to work on a set schedule, and the organizer needs to communicate with the venue staff. Having a person keep an eye on the running order of proceedings will make sure that the event doesn’t lull.
As well as your “backstage” crew, the front of house staff are your representatives for the event and will be liaising with members of the public. Stationing friendly faces around the venue in case people have questions is a strategic move. This will keep concerns from the general public at bay if there are any issues, for example, a delay in the start time.
