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Mobile App Woofound Recommends Places Based On Your Personality

Some of us may think that the city we live in is incredibly boring with very few things to do – many of my own compatriots in Singapore feel this way – but the truth to it is that there are a lot of activities available around us we may enjoy participating in that we’re simply not aware of.

And that’s where many social discovery apps come in, trying to help us find interesting things to do. Here’s a new one – social discovery mobile app Woofound ( matches a user’s personality and recommends activities suited for them.

The app uses a signature “Me or Not Me” visual game to help identify preferences and personality traits, and the app then recommends things for you to do, places to visit, or even food to try. Woofound‘s in-built personality test was developed in conjunction with a fully credited in-house psychoanalyst and psychotherapist, Noreen Honeycutt, PhD., who has more than 22 years experience and her own private practice.

“We truly believe that places and things woo you,” says Woofound co-CEO Josh Spears. “Woofound has a simple but smart mission: find what you love and share those experiences with your friends and family. It’s a completely new way to discover and plan life, and a tool for people to use to connect to each other and the world around them.”

The service lets users create personalized itineraries for themselves or for groups of people, compile and share event details on their social networks, find fun things to do with friends based on common personality traits, and even check out who’re attending which events. It’s currently available for iOS devices and an Android version is in the works.

Woofound grew out of our frustration with not being able to find great things to do that were personalized to who we are,” says Dan Sines, the other co-CEO. “With a million and one options out there — restaurants, museums, events and everything in between — it was a real challenge to narrow down what we would actually enjoy, especially when making plans with friends.”

“We built Woofound as a way to discover fresh experiences based on your unique personality and preferences, while also introducing new customers to businesses.”

Founded in April 2011, Baltimore-based Woofound so far has raised $1,175,000 in angel investment. It currently has fifteen full-time employees.

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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