MyFDB – The Fashion Industry’s Professional Catalogue
My Fashion Database (www.MyFDB.com) is an online cloud-type service for fashion professionals and enthusiasts to track the credits of everyone working in the fashion industry. Founded less than two years ago by Internet entrepreneur and former model/actor Keith Britton and his partner actress Zoe Saldana, MyFDB allows users to freely browse credited magazine covers, editorials, and ad campaigns, as well as search credited people and company profiles. You can also bookmark and follow your favorite brands, publications, and industry professionals, and keep up-to-date on the latest trends and fashion events. Already the site lists over 50,000 profiles of photographers, models and other industry types – think of it as the fashion industry’s version of movie and film database IMDb.com.
A pro subscription version allows fashion professionals to control their own profiles and create a dynamic online professional portfolio, as well as connect with other industry professionals – The Wall Street Journal even called the site “a fashion industry LinkedIn”. In addition, an enterprise version allows brands and magazine publishers to centrally host, manage, and distribute their final image assets to easily collaborate between departments and share images with their marketing channels. Aside from solving workflow management issues, users can easily distribute their images images across the web direct to consumer websites in order to contain and track net-asset value, and utilize real-time analytics on image performance.
Who says technology isn’t fashionable?
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.