Asia-Pacific Enterprise Challenge
Part of the Global Entrepreneurship Week Singapore 2009, the inaugural Asia-Pacific Enterprise Challenge (APEE) is inviting young people all over the Asia-Pacific region to suggest innovative and practical solutions to overcome real business case studies posed by local enterprises.
There are two case studies posed to participants: (1) revamp local F&B chain Sakae Sushi’s range of merchandise, putting it enroute to its vision in becoming a global brand, or (2) develop a marketing plan for women’s fashion brand bYSI to penetrate into the Asia Pacific market. Winners stand a chance to win a S$1000 cash prize and a one-week internship opportunity.
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.