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Twitter – The Potential For Marketers

I didn't used to like Twitter.  After all, who could be interested in using the micro-blogging service (except for egomaniacs who think...

Working Social Networking – LinkedIn For Entrepreneurs

If you think that the social networking space revolves only MySpace, FaceBook, Multiply and Friendster, you're dead wrong - especially if you're an owner...

When Silence Is Not Golden

  PR Tip: When pressed for an answer by the media in the face of negative publicity, a "No Comment" is as good as "We're guilty". Here's an example.

Prima Deli Faces PR Nightmare

  Singapore saw one of its most serious food poisoning cases this year in when some 109 Singaporeans fell seriously ill recently after eating salmonella-laced chocolate cakes...

A Name By Any Other Name

  I pointed out in a previous post the importance of naming things properly. This sign was spotted in San Francisco:     Oh the name could be totally intended to...

Misguided Selling Can Affect Reputation

  What happens when your sales person overpromises to a customer, and you find that you are unable to deliver? I have a situation in which a sales...

Small Business But Mighty In Service

    Usually I rant and rave about poor customer service (such as the one against a particular local bank), but I'd like to share about extraordinary...

Public Relations: Going It Alone

I recently gave some pointers on what small businesses should consider when looking for a public relations agency. Earlier this week, Guy Kawasaki posted on his...

Public Relations and the Small Business

During the course of my work, I've been regularly approached by small business owners and starting entrepreneurs who are interested in public relations to help...

Your Proper Business Plan

Putting together a proper business plan is the most important for all new business owners, says Jeffrey Paine. And he should know - the private...