Archive for the ‘Public Relations’ Category
Friday, December 21st, 2007
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Not only does Prima Deli continues to remain shut throughout this lucrative festive season as it cleans up over the salmonella poisoning incident, the local press is really not doing it any favours. In fact choice words, such as the Straits Times today calling it a "fiasco", is likely to ...
Posted in Crisis Management, Public Relations, Singapore | No Comments »
Monday, December 10th, 2007
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While the Prima Deli crisis continues to escalate over its recent salmonella poisoning incident, the guys in MINDEF actually gets it quite right dealing with their own recent public relations mishap. A military plane left on the ground at Tengah airbase, testing a new dye for aerial performances, managed to get the dye ...
Posted in Crisis Management, Public Relations | 2 Comments »
Friday, December 7th, 2007
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PR Tip:
When pressed for an answer by the media in the face of negative publicity, a "No Comment" is as good as "We're guilty".
Here's an example.
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Posted in Public Relations | No Comments »
Wednesday, December 5th, 2007
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Singapore saw one of its most serious food poisoning cases this year in when some 109 Singaporeans fell seriously ill recently after eating salmonella-laced chocolate cakes from local bakery chain Prima Deli.
Already, infuriated and worried consumers have been calling for boycotts and heavy fines on the company here in the Straits Times. ...
Posted in Crisis Management, Public Relations, Singapore | 1 Comment »
Monday, August 27th, 2007
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I attended the official opening of the Singapore International Storytelling Festival organised by the Book Development Council of Singapore last Friday, and came away with a revelation.
The thing which struck me was a comment made by Dr. Vivian Balakrishnan, Minister for Community Development, Youth and Sports, who said that (I'm ...
Posted in Best Practices, Branding, Marketing, Public Relations | No Comments »
Friday, June 1st, 2007
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I recently gave some pointers on what small businesses should consider when looking for a public relations agency.
Earlier this week, Guy Kawasaki posted on his blog an interview he had with Margie Zable Fisher of prsite.com on "The Top Ten Reasons Why PR Doesn't Work". Responses to the post was fast ...
Posted in Public Relations | 2 Comments »
Monday, May 28th, 2007
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During the course of my work, I've been regularly approached by small business owners and starting entrepreneurs who are interested in public relations to help grow their business. Whether it is to grow brand awareness or drive public interest in their goods and services, some of them see public relations as a way ...
Posted in Marketing, Public Relations | 4 Comments »
