Archive for the ‘Product Development’ Category
Thursday, March 13th, 2008
If you are a believer, would these tongue-in-cheek T-shirts* offend you? Or do they amuse you?
In either case, you're likely to talk about it.
Products with controversial or debatable issues have that effect - creating buzz. Some people will hate them (lobby against it, or smash shop windows) but in many cases such products have ...
Posted in Marketing, Product Development | 2 Comments »
Friday, February 15th, 2008
Spotted in a supermarket - two products with naming irregularities:
1. Sounds pathetic and pitiful, the poor thing.
2. Do you really want to use the word 'foul' on a food product?
Posted in Branding, Product Development | 7 Comments »
Friday, August 10th, 2007
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Can I ask iris why our buses are falling apart? Between peeling floorboards and deteriorating interiors, travelling on some SBS Transit buses is getting increasingly uncomfortable. And don't tell me the floorboard popped out overnight.
The newly-introduced ask iris service is a double-edged sword. Knowing when your bus is going to arrive is ...
Posted in Others, Product Development, Technology | 3 Comments »
Friday, June 22nd, 2007
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Windows Vista: an upgrade?
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In my opinion there are two types of innovation: upgrades and sidegrades. An upgrade is an innovation which sees a discernible improvement over the previous product or service. A sidegrade, on the other hand, sees an improvement in one area but has sacrificed functionality or quality in some other area.Â
While ...
Posted in Product Development | 1 Comment »
Tuesday, June 5th, 2007
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According to CNET Asia, ASUS announced that it will be showcasing one of its latest products - the ultramobile computing Eee PC - at the annual Computex event in Taiwan that starts today. Loaded with amazing features, the Eee looks set to rival the Fujitsu FMV-U on the mobile computing stakes.
But really. Why go through ...
Posted in Branding, Marketing, Product Development | 1 Comment »
