Can You Outsource Your Company’s Marketing Function?
June 28, 2007 – 9:07 pmIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
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I recently applied for a senior marketing position in a small consumer electronics company. After attending a series of three interviews, I hadn’t heard back from them since.Â
Today they finally called - five months after the first interview. After telling me that their general manager was suitably impressed with me, they told me the bad news. Instead of the original permanent position I had applied for, they offered it in a freelance capacity instead. They had just restructured and was thinking of using part-time help to market their line of consumer electronics.
Honestly, I don’t know what shocked me more - that their HR took so long to get back, or the fact that a company can ever conceive of outsourcing one of their most critical functions.
I politely turned their offer down.
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2 Responses to “Can You Outsource Your Company’s Marketing Function?”
haha, i guess, outsourcing is so hot these days, so they want to look cool and trendy..
=)
By nay min thu on Jun 28, 2007
Hmmm…. if there is extra money to be made on a freelance basis, and IF (a very big one) you have the bandwidth, then it wouldn’t hurt to try. Do this on a consultancy basis but please be careful about being dooced.
My own guess is that they are probably too cash strapped *danger alert* to hire you on a full-time basis. Either way, it is a blessing in disguise that things didn’t work out too quickly initially. Otherwise, you would have been stuck in a job with a company that cannot pay.
By Walter on Jul 4, 2007