Young Upstarts

All about entrepreneurship, intrapreneurship, ideas, innovation, and small business.

Startup Business Tips: Understanding Content Marketing & Why it’s Vital

The idea of starting a business on your own is quite exciting, but it could also be overwhelming. No one is promising that the work you are putting into this project is going to pay off, which is a big risk, but you can take steps to improve your chances of success.

One of the strongest tools you have to guide you forward is marketing, but you have to know how to use it to create manageable growth.

Understanding Marketing.

You probably already knew that marketing your startup was important, but what marketing means today has changed or expanded. There was a time when marketing was just about creating a brand, finding an physical outlet to help get the word about your business, and executing effective marketing campaigns. Things are a little different with the introduction of the Internet.

It is important you understand that today’s most effective marketing strategies include things like social media and content marketing. The reason these forms of marketing are so effective is because people are no longer consuming other forms of media as much as they consume online media. The idea behind marketing is for you to find a way to expose your business to other people, and the people are online. These specific forms of marketing may be difficult to tackle in-house, especially if you’re just starting out and putting all your spare time into other aspects of running a business. If you find you don’t have the time or know-how, look into content marketing services to help you get started or advise you on the proper way to optimize your content.

There are generations, especially millennials, who do not care about newspapers or even traditional television. These individuals end up getting all of their entertainment and news publication online rather than through more traditional mediums. You can see why it is important to create marketing campaigns that target online users.

Why is Content Marketing Effective?

The reason content marketing works is because of the way most online users use the Internet. Most people go online to find out information and like to learn things. The information that most users like to read is accessible, simple to read, and informative.

Creating pieces that are informational and easy to read captures online users, which is what you want. These readers end up feeling helped and begin to develop a rapport with the publishing company. In essence, these customers end up trusting you over other companies because you are always helpful. Ensuring that your pieces satisfy customers and attract them in a positive way requires real a thought and a little bit of trial and error.

Some of you may be wondering how you can create content that is actually going to be seen online. There are millions of written pieces online; many may be discussing something similar to you. This makes it hard for a small business to stand out, especially against more established online companies. This is when a solid search engine optimization, or SEO, strategy comes into play.

When was the last time you searched for something online and looked at the second page of the results? The aim of a good SEO strategy is to combat this information overload issue and give your pieces the best possible chance of being seen. The strategy helps you create content that is scannable, which is important in order to come up on the first page of search results.

A good strategy also helps ensure that the right keywords are used throughout the piece to make it easy for online users to find your content. There are a number of other factors that are taken into account when creating a SEO-friendly content piece that you can learn more about if you talk to a specialist about some of your goals online. Yes, all of this does require a significant amount of work, but it should end up being worth it in the end.

Make sure that the work you are putting into your new business is worth it by giving your business the best chance at success online because that is simply the new reality. Hopefully, some of these points make it easier for you to figure out your approach to this type of marketing.


Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

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