Young Upstarts

All about entrepreneurship, intrapreneurship, ideas, innovation, and small business.

How To Master Your Offline Marketing Plan

Event marketing

We live in a digital age where technology has taken over all aspects of our lives, including the way we run business. Online marketing is now an integral part of operations that helps to increase brand awareness and drive sales, however because of this, many businesses are choosing to ignore their offline marketing.

Marketing outside of the internet can often involve more time, workmanship and money, but when done correctly, the results make it all worthwhile. Physical advertising and person-to-person interaction is a powerful technique that helps you to build personal connections with your customers. Popular offline approaches include:

  • Distributing physical leaflets
  • Attending exhibitions
  • Sponsoring local events
  • Advertising in magazines and newspapers
  • Physical vouchers
  • Interaction

Word-of-mouth marketing can also be highly beneficial for your business. If you provide positive experiences for your customers, they’re going to spread the message. Person to person interaction is a powerful experience where the benefits outweigh the costs.  Growth is easy once your customer becomes your salesperson.

Confidence building in business through authentic direct contact is a major win in the battle of advertising.  When an individual or company owns your trust, service is exemplary, and personal impressions accompanied by solid evidence are memorable.

Business cards are incredible tools in the hands of clientele.  Salespeople often give out one business card, but the wealth is better shared by slipping a couple of them into the hands of the recipient.  Direct marketing methods promote quality customer service.  Physical marketing materials properly channelled will help you to build a steady customer base.

We spend most of our time in the real world, constantly moving and interacting with many people.  The development of business relationships depends on our distinctiveness to rise above the rest. By focussing away from unthoughtful digital messages and implementing more personal, physical methods, connections can be made.

One method of offline marketing that has continuously helped many businesses to succeed over the years has been attending exhibition events. The creation of a unique, structured stand to represent your brand is the key to winning over clientele. You can find an exhibition stand company that specialise in the creation of custom built stands used specifically to influence exhibitions. Working with someone who has significant experience and knowledge on what works in the world of exhibiting will be key.

If you want to reach a wider audience, physical advertising is simply a must. Assuming all of your customers will be online is only going to limit your business from growth. By advertising in local newspapers and magazines, your brand awareness can be distributed far wider.

Furthermore, the creation of leaflets and posters to promote your goods or services could lead to an increase in sales, or at the least, an increase in interest. This could involve simply placing such posters at specific locations, or you could go door-to-door and post them to multiple houses.

If you want to make an impactful impression, sponsoring a local event will not only get your business known, but it will also give you an extremely positive reputation. Attending such events will also provide you with an opportunity to network as you can have face-to-face conversations with potential customers.

There are many forms of offline marketing, all of which when implemented could collectively propel your business further. Start taking on some of the above methods and stop restricting your business from development by living online.

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Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

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