Young Upstarts

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GoDaddy Brings Some Flare For Business Ideation

godaddy flare

Web technology company GoDaddy has introduced a mobile app that looks at bringing business ideas to life. Known as Flare, the app – available on both Android and iOS – allows aspiring or existing entrepreneurs leverages on crowdsourcing to introduce ideas to fellow members of its online mobile community and get some feedback in return.

In Flare, new business ideas are posted by members of the community, and users simple swipe – left to move to the next idea, or right to KIV it – or tap to find out more and click ‘love’ to show approval for it. With enough ‘love’, an aspiring entrepreneur can source for feedback from followers, and followers can also pledge to become a future customer. This way, these entrepreneurs can get valuable insight and valuation to help propel their project further.

“We created Flare because we recognize that whether you’ve just had a fleeting thought and want to explore where you might be able to take it, or you’ve been dreaming of starting your own business, Flare is the first place to go for someone that wants to the take the next step,” said Tina Nguyen, Director of Product Management, and Co-Creator for Flare.

“Flare is where the seeds of ideas go to be nurtured and developed. By growing ideas in a community of potential customers, there will be days when a single thought can flourish with support from the ecosystem and may quickly turn into an up and running business,” adds Roger Chen, Vice President of Asia at GoDaddy.

If you have a great idea but are not sure if it would really work, and you suspect consulting friends and family may skew your insights, Flare could be a good way to validate your idea and further develop your proof-of-concept (or have it stolen).


Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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