Case Study: Resolving Airline Engineering Issues Using Videoconferencing
Discussing Airline Issues.According to McKinsey & Company, 45 percent of airline's cost structure consists of maintenance, ground handling, in-flight services and call centers. Aircraft acquisitions and resolving engineering issues are also high on the list. Peter Lee, the Vice President of Microsoft who heads up the research department, states that innovation is the way of the future. “Research that solves immediate problems; improves existing technologies; is disruptive and game-changing; or is purely curiosity driven and exploratory,” he said. Using videoconferencing, people can achieve these goals in a more effective manner. People across the globe can explore solutions together.
Communication Options Available for Videoconferencing.While videoconferencing services used to be a high-cost option for businesses, it’s now available on multiple platforms, including mobile devices, which is either free or low-cost for the host. The technology allows for:
- Text chatting that can quietly take place in a sidebar while the speaker has the room. This is great for attendees to be able to post their questions as they come to mind during the video conference,
- Voice chatting is vocal conversations that do not require live video feed, but can take place much like a phone call, only with document sharing options,
- Face-to-face video conversations are the next best thing to having an in-person meeting. It allows for participants to see one another in real life and be able to pick up on one another's nonverbal communication cues, and
- Recording videoconferencing calls to document what took place and be able to share it with anyone unable to attend
Connecting Engineers.Videoconferencing provides a way of airplane engineers to connect, whether they are direct employees of an airline or a subcontractor or entrepreneur. The technology is useful for conducting interviews, discussion issues and problem solving for solutions, and connecting with specialists around the country and across continents. The nice thing about videoconferencing about airplane engineering issues is not only the ability to discuss the problems and come up with solutions, but to be able to show parts while pointing out specific details and being able to share real-live video, as well as images, with specialists from around the world who may be able to contribute to the solution without having to be there in person. The cloud-based videoconferencing like Blue Jeans Network even makes it possible for users to connect across multiple vendors, including Cisco's WebEx and Google's Video Chat. Regardless of the service used, they can all participate in the online meetings, from their desktop, laptop or mobile device.
Cost-Effectiveness of Videoconferencing.The bottom line is that videoconferencing is a time-saver and a money-saver for business, and this is especially true in the airline industry. Decisions often have to be made on short notice. Often time’s minor mechanical issues arise and prevent takeoff. Time is of the essence and actions needs to be taken quickly. Just because the person knowledgeable about that specific issue isn't on-site at that very moment, it does not mean that they can't help and get the plane in the air. Flying someone in from another state or country can be time-consuming and expensive. It's also impractical, especially if people are waiting on a specific aircraft for travel at that very moment. It can also cost the airline money if they have to refund tickets or offer freebies to keep customers happy after experiencing a technical difficulty. The conference call with the video feature allows for the person joining in on a conversation, see documents and photos, be able to talk to the group in real-time to be a part of the actual conversation and have the option to chime in with answers to the problem at hand. TheBlue Jeans Networkprovides a secure, convenient way for employees and contractors in the airline industry to connect via instant messages for on-the-spot assistance and live troubleshooting. The outcome is better end results to improve customer service and the company's bottom line. Videoconferencing is cost-effective, convenient and easy to use, making it the new preferred way to hold schedule and in-prompt u meetings for the purpose of problem solving and better communication throughout departments and among specialists in the field.
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