Emarsys Adds Predictive Recommendation Technology To Boost Smart Online Customer Engagement
If you’ve ever shopped on Amazon or eBay you’d probably wondered about the algorithm engines that run within those sites, the ones that are seemingly able to read your mind and present to you a range of products you’re most likely interested in. And if you’re an online retailer that sells your products online, you’re also probably pondering how you can enable your sites with such predictive technology. Well, you can – customer engagement solutions provider Emarsys today official announces in Asia the availability of Predict, a self-learning, intelligent marketing engine that creates individually tailored recommendations to site visitors based on online behavior analysis and predictive technology that’s built into its eMarketing Suite marketing dashboard product.
The Predict technology is the result of Emarsys’ recent acquisition of Scarab Research, co-founded by ex-Googler Dániel Fogaras, and the integration of its proven personalized recommendation technology into Emarsys’ eMarketing Suite allows marketers to emulate the kind of sophisticated online customer targeting and retargeting used by Amazon and eBay. Predict can gather data from website browsing behavior, purchase behavior and email engagement behavior, and then analyse and provide recommendations from a single live online dashboard that marketers can use to tailor their campaigns to build customer loyalty and customer retention.
“Our clients told us that they want a complete data-driven marketing pacakge to deliver smart customer engagement,” says Emarsys CEO Hagai Hartman. “(The Scarab Research) acquisition is a key part of our mission to deliver an ‘all-in-one’ sophisticated marketing solution with minimum complexity.”
Ohad Hecht, managing director of Emarsys in Asia Pacific believes that there’s a huge market in Asia for a product like Predict. “Predict will dramatically change how marketers reach and engage with existing and new customers through personalized targeting communications,” Hecht explains. “Predict not only increases marketers’ return on investment but also improves the customers’ online experience.”
Some of its customers in Asia to date include Singapore media giants Singapore Press Holdings and Mediacorp, daily deal site DealGuru, travel sites Wego and Chan Brothers, Japanese e-commerce giant Rakuten, as well as a number of blog shops. Prices for its eMarketing Suite solution start from US$1,500, and scales up accordingly to the number of online visitors a site receives.
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.