[Review] The Book of Business Awesome/The Book Of Business UnAwesome
"Numbers give you only half the story." "I would rather have 500 targeted new likes than 5,000 generic ones." "We need HR to be a catalyst for what employees can do better." "It's what we do that affects our brand perception more than any brochure ever could."In summary, "The Book of Business Awesome / The Book of Business UnAwesome" provided practical bulls*** free insights into the "hows" and "whats" of customer and employee engagement in the age of social media. Through numerous stories from the frontline, it demonstrated what one ought to do and not do in a world where "spam" is hated and where "outrage does not take the weekend off." For more insights and examples of both awesome and unawesome companies, check out Scott Stratten's UnMarketing blog which comes loaded with lots of juicy goodness (and badness). I'm sure you'll learn as much from him as I did!
Walter is a seasoned marketer and publicist with almost 19 years of experience in marketing, communications, social media engagement, events management, strategic planning and corporate development. A judge of the Singapore Blog Awards, he blogs at Cooler Insights.