[Infographic] More Singaporeans Shopping Online To Save Time: PayPal
Mobile Commerce On The Rise2011 was a splendid year for mobile commerce in Singapore, and 2012 promises to be an even better year as more and more Singaporeans turn to their mobile devices to shop on-the-go. According to the PayPal survey, nearly two-thirds of Singaporean shoppers expect to shop three or more times a month on their mobile devices this festive season. Smartphones and tablets emerged as the top choice to shop online with during the holiday season by almost half of respondents (43%), followed by the use of laptops (37%) and desktops (20%). The study also showed that mobile apps are still more popular than mobile websites for Singaporean online shoppers as 78% of respondents prefer to use mobile apps to access online retail stores, 49% would like to use location-based mobile shopping apps to find great deals, and 38% want to scan QR codes shown on advertisements and promotions.
Shopping Becomes Even More SocialIn addition, the PayPal survey revealed that user-generated content on social media platforms have a strong influence on what Singaporeans buy during the festive shopping season. For a start, 68% of respondents research online before they shop, and over 70% indicated that reviews – good or bad – would influence their purchase decision. Interestingly, close to half of all festive shoppers (43%) actively search social networks for shopping deals and promotions, while 43% were also likely to redeem offers while browsing social media channels like Facebook and Twitter. Here's an infographic that shows the potential impact of electronic and mobile commerce in Singapore during this festive season.
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.