LelePets.com – Daily Deals For Animal Lovers
There are daily deal or group-buying websites that cover almost every niche. Many of them are also struggling to survive in an extremely crowded space. But those that target one niche seem to do pretty well – animal lovers. We’ve covered doggyloot before, here’s another: LeLePets.
Based in Fair Lawn, New Jersey, LeLePets is a members-only online retail site that specializes in pet-related products, as well as products inspired by pets. The site offers products at deeply discounted rates of up to 70-percent off to members through daily deals that run for 72 hours or until the product is sold out. The supporter of The American Society for the Prevention of Cruelty to Animals offers, for example, design-inspired pet products like cat scratchers by Imperial Cat, stay-cool water dishes by FroBo, outdoorsy collars and leashes by Alite Designs and more.
How popular is this site? Well, Dogster.com, one of the leading websites for everything dogs, earlier this year listed LeLePets amongst its top “Doggie Deal Sites”. Maybe being a “Top Dog” in this space will just see LeLePets survive the potential demise of the daily deal phenomenon.
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.