Millennials In Asia Are Ambitious And Entrepreneurial: VISA Study
1. 53-percent of Millennials want to start their own business in the future.The feeling of entrepreneurship is strong in this one (generation). In the case of Indonesia, this is overwhelming - 83-percent of Indonesian Millennials say they see themselves as entrepreneurs of the future. Filipinos come a very close second at 79-percent, followed by Russia (60-percent). Even more encouragingly, 8-percent of those surveyed were already entrepreneurs!
2. This generation is full of ambition.Perhaps closely related to entrepreneurship, 72-percent of Millennials in Asia said they were ambitious and have big dreams. But the three standout countries in terms of ambition are United Arab Emirates (95-percent), South Africa (85-percent) and India (81-percent).
3. Technology rules their lives.
4. Over 80-percent of Singaporeans want the simple things in life.You can't tell by the blatant consumerism and the unrelenting rat race in the small island nation, but 80-percent of Millennials in Singapore admit to wanting the simple things in life. Perhaps the stress of achievement is just getting to this generation. But this is not limited to just Singapore - 83-percent of Taiwanese, 79-percent of South Koreans, and 91-percent of Philippines in the Gen Y age bracket all desire for the simpler, precious things in life. For more on the research, you can download the full report, or see this interactive version here. Note: This study was conducted from the responses of some 5,500 Millennials aged 18-28 from across Singapore, the Philippines, Indonesia, China, Hong Kong, Taiwan, Korea, Russia, India, South Africa and the United Arabs Emirates. The quantitative research was conducted online between June and July 2011.
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.