[Infographic] A History of Disruptive Innovations In B2B Marketing
B2B (business-to-business) marketing may not be as sexy as consumer marketing, but increasingly many technology startups are looking at disrupting this space.
If you’re a startup – or a B2B marketer – that is looking at seeing how you can make your mark in B2B marketing, this infographic may interest you – A History of Disruptive Innovations in B2B Marketing, which looks at breakthrough technologies and processes that has impacted B2B marketing professionals over the years.
Put together by Eloqua – the folks behind Eloqua Engage for iPad – and creative agency JESS3, the infographic chronicles the history of B2B marketing and takes a look at the various technology platforms employed by B2B marketers since 800AD.
Here’s the infographic:
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.