Young Upstarts

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How To Use Google Insights To Fuel Marketing Ideas

by Frank Anderson,

Many people believe that just because they are interested or knowledgeable about a particular niche subject, that they can start a website and start earning tons of money in the field.  The problem is that regardless of how brilliant you or your team are – unless you follow the rules of Google and their search mechanisms, you won’t be able to reach your audience online.  In fact, knowledge and web presence without consideration of how Google ranks and appreciates your information can have you seemingly invisible among of pool of webmasters.

Luckily, Google Insights is truly designed to help and is a very useful tool for people who may be knowledgeable and passionate about a niche, but not about online marketing.  The first step is to access Google Insights by signing into your Google account.  Then, you should begin searching for keywords using the keyword tool that pertain to your niche market or idea.  For instance, if you are interested in skiing, you may find that while skiing as a main keyword gives you far too much competition – a keyword like Skiing in New Hampshire, will help narrow down the field.

You will then be provided with a Google Insights graph that will provide you with data dating back several years.  If you see an increasing trend, then you know that you might be on to something.  The best thing to do is to play around with the keyword term and keyword phrase until you find a specific targeted niche that is within your subject for you to concentrate on.  This makes using Google AdWords easier as well.

Another useful aspect of Google Insights is the ability to see the related terms that are on the rise in Google.  Remember, your niche subject area could still be the same, but since your goal is being found as a needle in a haystack – you would gear your site towards specific niches and sub-niches in order to start producing traffic.

For content websites and bloggers, using Google Insights is definitely a must-use tool.  By searching within your niche for sub-niches, you can see real time data for relevant keywords that are popular right now.  This way, you can incorporate them into your new posts and know that you are staying ahead in terms of what is relevant search engine wise today.  This is also a great way to get away from writers block that occurs when you have a lot of information and posts already on your site.

Utilizing Google Insights is also a way to reignite volume to your site or blog.  By finding what people are searching for right now, you can tailor your keywords and keyword phrases, update the back end, and create new content and web pages that will be fresh and inspiring for today’s users.  Most marketing experts recommend that webmasters and bloggers take the time every week to stay ahead of the trends in their niche market by visiting Google Insights.

Additionally, regardless of what you are marketing with your site, it is always important to stay on top of the latest news in the industry.  Google Insights offers a feature that allows you to search news and press releases so that you can maintain your presence as an industry leader online.  In the end, this helps you to stay visible with your audience as well as remain credible.

If you have put a lot of effort into one niche market that doesn’t seem to be working for you, then you definitely need to spend some time on Google Insights looking for ways to narrow down your niche and sub-niche to maintain traffic.


Frank Anderson is an Internet and marketing writer.  He also maintains servers and web hosting equipment to keep the Internet up and running.



This is an article contributed to Young Upstarts and published or republished here with permission. All rights of this work belong to the authors named in the article above.

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