Shwood – Eyewear Made With Handcrafted Wood
America's Favorite Small BusinessIt's perhaps not a surprise then, that Shwood recently emerged as the winner of "America's Favorite Small Business", a contest sponsored by Dell, MasterCard and Microsoft. Earlier this year in August, businesses with 25 or fewer employees were invited to create a short video explaining why they should be America’s Favorite Small Business (AFSB), and upload the video via YouTube. Judges then narrowed down more than 200 video entries to the best 10 submissions and invited the public to vote for their favorite. Shwood came up tops, winning a US$75,000 prize package - which includes US$25,000 in Dell solutions and Microsoft software, as well as a US$50,000 MasterCard prepaid card. The company then became the subject of a six-part web reality show as well, with each episode showcasing Shwood's day-to-day workings (you can find the web episodes on Dell's Facebook page). It's truly amazing what one can create with some creativity, a bit of inspiration, and the right materials.
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.