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[Infographic] A Year In Online Coupon Usage

Have you ever wondered how consumers use online coupons?

Online coupon site RetailMeNot.com put together some interesting data from the industry on how people use online coupons, in one year, that they’ve put into an infographic. Some of the statistics include the most popular days for using coupons, the time of the day people used their coupons, as well as the main product categories people search coupons for.

Here is the infographic – we always knew that coupons were huge in the United States, but this gives you an idea just how huge:

The Who, What, When, Where, and Why of Coupons

Since its founding in 2006, RetailMeNot.com has grown to become the largest online coupon site, with more than one million coupons to more than 100,000 stores. With most of these coupons submitted by its users, RetailMeNot.com continues to experience tremendous growth and recently received a round of funding from Google Ventures.

 


Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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