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[Singapore][Competition] SiTF Announces 2011 Award Winners

The Singapore infocomm Technology Federation (SiTF) earlier this evening announced the winners of this year’s SiTF Awards, which recognizes technology innovations developed in Singapore. This year, some of the thirteen teams out of a total of 177 entrants that emerged winners in their respective categories to clinch the top awards were a number of Singapore technology startups, perhaps a sign that the local technology startup scene is in its ascendancy.

“We are very encouraged by the creativity and innovation shown by some of the local start-ups. With proper guidance and investment, I believe some have good potential to grow and become commercially successful,” says Mr. Bill Liu, an industry veteran and one of the judges of the SiTF Awards 2011. All nominations were required to present to a panel comprising distinguished individuals of the ICT (infocomm technology) industry, CIOs of user companies, investors, academics and senior government officers, as part of the judging process.

The startup that emerged triumphant in the startup category was YFind Technologies, an indoor positioning solutions company that enables precise indoor navigation and tracking through smartphones and other mobile devices. Its win was all the more surprising because it was founded last December and was only revealed to the public last month. YFind co-founder Melvin Yuan says the team found it an experience pitching the many seasoned technopreneurs and businessmen who formed the judging panels for this award. “Winning it is deeply encouraging to us, because it means an endorsement by these very respected thinkers in the industry,” Yuan says.

Y-Find Technologies co-founders Ting See Ho, Melvin Yuan and Han Yang.

He adds that he believed they won because they offer a very compelling piece of technology. “Our indoor positioning system will help people navigate with ease, in complex indoor environments; it will also help businesses understand how people behave in buildings, and how to best engage them,” explains Yuan. “It will unlock a whole new wave of innovation in location-based services that right now remains unrealized because of the lack in accurate indoor positioning.”

Wilson Nger of mobile marketplace startup Znapshop, a SiTF Awards 2011 finalist in the mobile applications category, says that being part of the awards is “a form of recognition for the company and has helped us get buy-in from users more easily”. Nger, a graduate of the Singapore chapter of the Founder Institute, adds that they’ve learned a lot in the pitching process, from always allocating enough time for a product demo, to knowing the judges so that “you won’t bore them with things they already know”.

Merit winners in the startup category were online events management application FlickEvents and 3D game engine developer Time Voyager, both of whom were unveiled in Echelon’s Launchpad in 2010.

“As Singapore continues to keep its competitive edge in innovation, it is important to provide the right environment, support and recognition for locally developed ICT solutions or applications,” says Mr. Eddie Chau, SiTF Awards Awards 2011 Organizing Chairman and also the first Vice Chairman of SiTF. “The annual SiTF Awards continues to be a critical platform to discover innovations and to nurture new ideas. We are excited to see a year-on-year increase in the number of nominations. This year, the SiTF Awards received a total of 177 entries, an increase of 20% over last year; reflecting the vibrancy of the local ICT scene.”

Here is the full list of winners of SiTF Awards 2011:

# Award Categories Name of Organisation Name of Product/ Application Description
1. Cloud Technology m9 Tech Solutions Pte Ltd Oystor Leveraging on cloud technology, Oystor makes sharing, securing, and managing files easy and accessible, which results in boosting productivity.
2. Digital Media SingTel Idea Factory Pte Ltd De!ite SingTel’s De!ite is an e-magazine app that promotes interaction by letting users perform keyword searches, make side notes, bookmark articles and sync to Facebook and Twitter.
3. E-Enterprise SMRT Corporation Ltd Vehicle Damage Assessment System Using wireless technology, users can connect to the system while at the workshop via mobile devices, letting them capture vehicle repair information in real time.
4. E-Government Integrated Health Information Systems Pte Ltd Closed-Loop Medication Management System Leveraging on automation, human error is now reduced while ward efficiency improved with two-factor authentication. National University Hospital (NUH) and Tan Tock Seng Hospital (TTSH) were the first two hospitals in Asia Pacific to fully implement this electronic end-to-end closed-loop inpatient medication management system.
5. Emerging Technology Argentra Pte Ltd Print Access Management (PAM) An innovative solution that gives full control and visibility on every print job, including its content, increasing security and authenticity.
6. Interactive Ideas Dr. Dana Elliott Srither CROWDSAV – Mass Collaboration in Resuscitation This smartphone app will enable anyone to provide effective chest compressions during cardiopulmonary resuscitation (CPR) on cardiac arrest victims.
7. Mobile Applications Multimedia Centre, Singapore Press Holdings STOMP* An iPhone app that empowers the citizen journalist to contribute material, view STOMP content and interact with other members.
8. Start-up YFind Technologies Pte Ltd Indoor Positioning Solution Tapping on existing WiFi wireless networks, this indoor positioning system that works as a mobile app, provides customers with accurate, affordable and hassle-free indoor localization solutions.
9. Primary Student Tampines Primary School Interactive Game on Global Warming These innovative solutions range from computer games that educate about environmental awareness, to mobile apps that promote easy learning through an accessible and simplified school portal, right up to an integrated system for civil defense agencies that can determine what an entire rescue operation requires.
10. Secondary Student Crescent Girls School iPortal: Improving Communication and Learning in School
11. Tertiary Student Singapore Polytechnic, School of Digital Media and Infocomm Technology Silver Radar
12. ICT Team Excellence – Technical Support Tata Consultancy Services Singapore The use of technology in business processes has enabled companies to improve the technical support resolution duration by 10 times. In marketing, it has also shortened the time to market and provided the ability to reach out to the right user at right time and place.
13. ICT Team Excellence – Marketing Smoov Pte Ltd

*Denotes the Judges’ Choice


Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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