Young Upstarts

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[Review] Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People

One of the challenges that any business has is making sure that employees are happy and fully contributing to the business. It’s an even bigger challenge for small businesses and startups, who often can’t compete with the pay and financial perks that larger organizations can give. So how do you get your people to do their best? Business strategist and speaker Brian Tracy, who’s written 50 books and produced more than 500 audio and video learning programs on management, motivation, and personal success – may have the answer with his book “Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People“.

As the title of the book suggests, “Full Engagement!” is really about fully engaging people – your employees, for example – so as to maximize their potential and work effectiveness. Tracy offers many useful suggestions – most of them common sense that, unfortunately, isn’t quite so common – that leaders and managers can easily follow. The guide shows you, for example, how to unlock the potential in people, create a high-trust working environment, and even finding and activating the ‘X Factor’ in each employee that spurs their optimum potential.

For those of you who’re avid readers of business and motivational books, you’ll find that much of the material is quite familiar. There’s nothing too mind-blowing here, but Tracy basically pulls together many of those leadership concepts into an easy-to-read format. There’s even a short exercise tacked at the end of the chapter designed to help you remember those concepts and apply it to your own situations.

If you’re having problems with motivating people – like you constantly get poor feedback in 360-degree peer review exercises – “Full Engagement!” may be a worthy read.

Also check out Brian Tracy’s tips on “Project Management: Four Problems To Avoid“.

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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