Young Upstarts

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Don’t worry, ( is not NSFW. It’s really a relationship compatibility and daily horoscope site that sends regular alerts to subscribers to update lovers on their relationships based on planetary movements.

Users – a couple, to be exact – sign up on Moonit using their birth dates to find out how compatible they are, and also receive daily horoscope updates. These updates are are not based upon the individuals’ sun signs alone, but rather take the specific birth dates of both individuals into account.

“For the first time ever, you can get targeted insights into your relationship with the love of your life rather than rely on generic horoscopes.  So you’ll know when to rush home for some alone time with your significant other and when to give each other some space,” explains CEO of Moonit Dana Kanze. Prior to launching Moonit, Dana served as a director of Winterberry Group, a strategic consultancy catering to the marketing services and technology industry, for three years.

The site’s core offering are its Relationship Compatibility Assessments, which uses a proprietary predictive algorithm, co-developed with leading software provider for professional astrologers Astrolabe, to work out the dynamics of a relationship. It  also offers an online matchmaking service for romantic, friendship or business relationships.

We’re not sure how that works now with all the talk that horoscopes have all changed, but if you believe in star signs and kooky horoscope updates and want to know if the person you’re with is THE ONE, Moonit should be right up your alley.

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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