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Design For Enterprise Centre – Design Thinking for Businesses

Exterior of Design Centre for Enterprises.

The Design for Enterprise Centre, located at MICA Building, is a haven for those looking for design inspiration for their businesses.

Design is not merely about aesthetics. American designer Charles Eames, who is most famous for designing some of the most important examples of 20th-century furniture, once said that “design is a plan for arranging elements in such a way as best to accomplish a particular purpose”. For enteprises, therefore, design thinking can be applied to help solve business problems, identifyand implement efficient processes, realize new potential and create tangible business outputs.

The problem is, this is always easier said than done – resources on enterprise design is not always readily available. Sure, you can spend countless hours trawling books at the National Library, or you could simply visit the Design for Enterprise Centre.

The Design for Enterprise Centre

The Design for Enterprise Centre is a physical space, located on the 5th storey of MICA Building, where companies can learn more about how to apply design in their business. The Centre is one of the initiatives under Design for Enterprises (DFE), a multi-agency national effort by DesignSingapore Council, SPRING Singapore and IE Singapore to help Singapore-based enterprises leverage design to create sustainable value and enhance competitiveness.

There’s a whole host of design materials and information available here for your perusal, and you can consult centre managers available onsite who can help you analyse business needs and design possibilities. 

Interior of DFE Centre

The Design for Enterprise Centre has a whole host of design materials and information available here for your perusal.

Alternatively, you can check the Design for Enterprises online portal. The portal contains case studies of local and international businesses that have successfully adopted design to their advantage, a design directory to facilitate access to design services, and even a design diagnostic toolkit for an initial assessment of where an enterprise stands in terms of design.

If you run a startup or enterprise, you owe it to yourself to learn how design thinking can help set you apart from your competitors.

DFE Centre Exhibit - Nanyang Optical

Nanyang Optical's exhibit at the Design for Enterprise Centre shows how the optical store incorporates design thinking into its products and displays.

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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  • Daniel

    Hi Su Yuen,

    According to Design Singapore, the centre is open to the public and walk-ins.

  • Su Yuen

    Wow this looks like really interesting stuff! Is this centre open to the public? Can people pop by anytime they want to refer to the materials there?

    I personally wouldn’t mind hanging out there for a few hours to check out the books available! 😀

  • Jeff

    am impressed by this initiative, look forward to checking it out.

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